The hardest
problems don’t wait.
Neither do we.
Wellspring helps organizations driving change communicate with clarity, speed, and impact.
A project can be financed and permitted — and still never get built.
The hardest part isn’t the tech. It’s the social license to build.
The energy transition
will be won or lost in public.
We make the case for the infrastructure the future runs on.
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From a first-of-its-kind project to sustaining multi-year campaigns, we build the narratives that earn approvals, shift opinion, and get projects built.
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We design campaigns that move decision makers, from municipal boards to state capitols. Our advocacy builds coalitions, advances policy, and opens the path for development.
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From hyper-local papers and trade outlets to top-tier national press, we ensure your message breaks through at the moment it matters most.
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Every audience needs to hear your story their way. We develop your message for community leaders, policymakers, investors, and internal teams to build trust and drive action.
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When stakes are high, speed matters. We help you anticipate threats, respond decisively, and stay in control.
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We monitor the landscape so you're never caught off guard. We track media, policy shifts, stakeholder positions, and emerging threats to keep you ahead of the conversation.
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From events and videos to digital campaign and social media, we take your story to the next level.
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We design bespoke thought leadership strategies to elevate your executives and build company reputation.
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We work with best-in-class web developers to build and enhance your corporate website, project landing pages, and advocacy hubs.
10+
years leading energy & infrastructure comms
25+ GW
of projects supported
4x
recognized as a top communications leader
$1B+
in project value represented
Our Team
Rachel Roseneck
Founder & Principal
Rachel founded Wellspring to help organizations meet the moment — with communications that move people, build trust, and make change possible.
With more than a decade leading high-stakes campaigns, Rachel has spent years advancing the nation's energy transition — with a focus on solar, offshore wind, data centers, transmission, and battery storage. She's consistently named one of New York's top communications professionals, known for securing project approvals, elevating policy priorities, and amplifying critical voices in complex debates.